SUSTAINABILITY

We want to shift the paradigm in the head of OEM marketers, the retailers and the consumers, we want to change the meaning of buying new.  We want manufacturers to be encouraged to sell their own remanufactured products,.  We want retailers to sell remanufactured products as well and more than anything, we want to reposition what it means to buy new in the head of the customers so that customers request first to purchase a remanufactured product before they buy the "old" new.

There is a New New, and these are the basis for the existence of this company.